Parker Charlotte

[bristy512]

Virtual showrooms, immersive experiences, the ability to know product information directly from QR Codes, RFID technologies to recommend products for up-selling and cross-selling : faced with the rise of eCommerce, the world of points of sale A seeks to preserve its competitiveness by focusing on Digital Transformation and innovation , also thanks to marketing automation strategies in the retail sector.

The goal? To meet the needs of an increasingly digitalized and demanding consumer , looking for website development service experiences to live rather than products to buy , able to move with increasing ease, without interruption, between the online and offline worlds.

But how can we overcome these new challenges and, above all, how can we make the point-of-sale experience more omnichannel thanks to the contribution of marketing automation in the retail sector?
Let's find out together!



The key word is once again " personalization ": whether it is the offer of a product, the possibility of completing the purchase by paying with a smartphone, or the possibility of taking advantage of a promotion acquired online or the simple possibility of accessing personalized services thanks to interactive totems, it does not matter. What the consumer expects is to live a "tailor-made" shopping experience.


It is clear that in such a context, the use of Customer Data Platforms , such as Blendee, and the implementation of omnichannel marketing automation strategies play an essential role .

In particular, the use of the Customer Data Platform and the integration of these as well as the different data sources (eCommerce site, CRM , ERP, POS) allow sellers to know, in the smallest details, the interests, needs, tastes of their customers and users, being able to have a complete overview of all their customers. customer journey.

Profiling your audience , but not only: the contribution of a marketing automation strategy in the retail sector can be really relevant and have an impact, first of all, in the implementation of drive-to-store activities aimed at integrating online and offline campaigns.
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