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Taking care of the customer's interactions with the brand throughout the entire customer journey is key to guaranteeing conversion . There are increasingly more channels, platforms, messages and creatives over which to establish control and monitoring. Analyzing the different customer touchpoints, eliminating friction, and at the same time being as agile as possible, is the best way to deepen the relationship between customer and company. Therefore, it is essential to have EndEnd solutions, such as those offered by Luce IT, that cover the entire funnel and improve the customer experience. Customer Experience is the engine of change, but Personalization is the fuel to carry out this transformation, which has become a challenge for all large companies. From customer experience to hyper-personalization Improving the “customer experience” through personalization has become the obsession of all large companies. More and more organizations want to automate interactions with their customers (current and potential), throughout the entire conversion funnel , to be able to autonomously decide the best time, channel and message to use with each of them.

and thus maximize the business. What challenges do brands have in each phase of interaction with the customer? But in order to optimize the funnel of digital marketing actions , it is necessary to know the challenges that your organization faces at each of the stages: Discovery Difficulty of creating and measuring audiences “Long tail” searches Non-per America Cell Phone Number List sonalized or manual ads Manual and non-scalable bid management Budget optimization Interest/Decision Creative automation Scoring, Recommendation, NBX Models Custom Landings Intelligent Personalization Engine and RT: Dynamic Yield Conversion CRO service Session Analytics (Acoustic) SmartChat (inc. WhatsApp) TrackCall cart recovery Advanced Analytics and Measurement Insufficient single view of ee CPA Lack of consistency throughout the customer journey Lack of knowledge of what each medium provides What is needed to solve these challenges? The essential thing is to start thinking that it is necessary to have a complete vision of the funnel that covers all stages of the customer journey with EndEnd solutions.



To address these challenges in a real way and with tangible results in the business, it is essential to have complete integration on a platform that provides coherence to the entire journey, and not just isolated actions. Solutions that work to improve the deficiencies in automation and elimination of manual tasks, personalization , lack of information and budget optimization , have to be integrated into the ecosystem so that a benefit is obtained with an impact on the entire journey. At Luce IT we have already helped solve these challenges within the digital marketing funnel of large companies. Thanks to our expertise and great capacity for innovation, we improve the customer experience by anticipating their needs. We have the ability to add Intelligence generated from the data in an automated way: Microsoft and Grupo Piñero success story We are not just another solution provider. We become partners of our clients and are an active part of their team and this is how our clients rate us Do you want to solve the challenges of your organization's digital marketing funnel? Contact the Luce Innovative Technologies team and we will help you find the right solution and use case for your business.
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