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In addition, the experience that the organization's collaborators have. Because, what's the point of being consistent in a single product if we are inconsistent in the rest? Designing services is about that: being consistent across all touchpoints and providing a global experience. Let's talk about Service Design and Product Design According to its literal meaning, design is the “creative activity that aims to design objects that are useful and aesthetic,” and also a “set of studies necessary to obtain the title of designer and carry out that activity.” And if we delve a little deeper into the topic, etymologically, the word design comes from the Latin verb designare , derived from the word signum (sign, symbol). This word in Italian gave rise to the verb disegnare, (drawing) which is the idea of ​​representing something with strokes or graphic signs; In Spanish, the word design represents the thought or accepted purpose for something or the purpose to which something is intended. So, it is not surprising that, if we think about design in general, we always do so referring, in the first instance, to graphic design.

Today, with the great variety of design studies that we can see and experience, we understand that design is a great universe that continues to open the doors of creativity and help to people. Now, let's get to the specifics. Differences between Service Design and Product Design What is Service Design According to Buy Bulk SMS Service Nielsen Norman Group, Service Design is “ the activity of planning and organizing a company's resources to directly improve the experience of employees and indirectly that of customers . ” That is, it is a general way of thinking about improving user, customer, employee and company experiences. Service Design helps us strategically map service touchpoints and their succession, taking into account all the people, machinery and processes involved to improve the complete experience and the value received by all parties involved. . It is not a process that is taken in isolation, but in line with sets of elements that are part of the experience that will be throughout the company.




Of course, it is a job that prioritizes processes and, like any process, it takes time to specify and implement it. What is Product Design And what is Product Design? Precisely, shaping a specific product. To provide more clarity, we will say that it is the process of creating new products that will be sold by a company for the consumption of other people. Product designers are in charge of generating a good user experience, along with UX content designers and the development of the technology team. To design a product and make it successful, you must understand the business objectives very well, give great importance to ease of use, that is, usability, and other production issues. The differences between Service Design and Product Design To finish this tour, we are going to differentiate Service Design and Product Design, if used correctly, they are infallible for the success of products and organizations.
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